公司动态
Current position: Home >News >Industry news

    What is the difference between resin handle and PVC handle

    time:2022-10-15   traffic:142

    At present, for domestic mass players,“ Manual” It mainly refers to the finished PVC coating products, that is, IP licensed works produced by Yusanjia, Megahouse, Glasses Factory and other brands. Of course, there are also pure and original PVC products without IP, which will be ignored when the proportion is very small.

    And“ GK” At present, there are two meanings in China. One is that the non copyright anime animation works referred to by the doubters are mainly made of resin Pu, and the limited number is less, between several hundred. On the other hand, the meaning of GK is close to the classical definition of Japan. In the exhibition area of WF individual archetypes in China, you can see many resin works with completely original modeling that do not rely on the existing anime theme. There are two kinds of differences between this kind of works: white model version and colored version. Some players with the ability to repair and paint will buy white models to paint themselves. This is the original GK play, However, at present, it has been severely impacted by the anime copyright free GK ~ there is no way to do this. After all, the players of the fire shadow pirate dragon ball are far larger than the original GK players. Whoever speaks louder listens to who... So new players will think that GK is the finished product of the anime copyright free resin coating

    First of all, a hand-made brand bought the copyright. It must be that it hopes to occupy a large market, and the more it can sell, the better. So you will find that the larger the brand is, the less the limited number of works in hundreds of styles will be produced. This is not enough for licensing fees! (The licensing fee generally ranges from hundreds of thousands to millions, and the larger the IP is, the higher it will be.) In addition, the PVC manual needs to open steel molds. A set of steel molds is about hundreds of thousands yuan, and if only 200 are sold... excluding the licensing fee, labor cost and profit, how much will a PVC manual cost to pay back? In addition, the steel mold is also a consumable. The sharpness of the mold will be damaged after thousands of sets of steel mold are produced. At this time, the mold needs to be repaired, and the mold repair costs money. Therefore, the output of PVC should be at least 5000 sets, so that manufacturers can make money

    On the other hand, domestic Anime & ldquo; GK” The reason why PU resin materials are used for brands is mainly because the PVC manual steel mold costs are too high, and the resin materials do not need to open the steel mold. In addition, there is no authorization fee, which greatly reduces the cost. In this case, even if you only sell a few hundred, you can make a lot of money. However, the market is always more expensive than scarce goods. When most players see that the anime GK is large and limited in the world, and frankly speaking, many brand designs are indeed very good, the price will naturally be chased up.

    Therefore, from the perspective of brand positioning, authorized hand-operated brands seek to avoid too high unit price, and the more sales, the better; The unlicensed anime GK brand pursues the highest profit within a few hundred units, which is certainly the trend of higher and higher unit prices.


    previous:period ...

    next: